Ciclo Series by Ettore Sottsass features an exaggerated top ring made of champagne gold tone anodized aluminum that evokes the image of a bicycle tire.
The stainless steel crown, traditionally visible form the front, is obscured by the oversized top ring suggesting the simple image of a revolving tire spinning endlessly in time. The red and white whimsical dial recalls the spokes of a bicycle. The smooth black strap made of genuine leather finishes off the look.